YOTO Pop-Up Store

Case Study

21 Jun

Discover a world of audio on life's greatest adventure… childhood.

From Black Friday to Christmas Eve, children’s audio brand Yoto took over Residency at Islington Square during peak gifting season.

Yoto creates Bluetooth speakers for kids. Designed as screen-free entertainment, its main function is to play audio stories via by specially created content cards, although it also works as a speaker you can pair with a phone or tablet.

To allow parents and children to try the product before they buy, Yoto created a brand activation to showcase their award winning ‘Yoto Player’ at Residency. Children were able to fully explore how the product works, as well test out a host of the Yoto story cards. Designed to be a fully immersive space for children and parents alike, Yoto also created a wall of sound where children could create their own pixel icon.

Activating the space to its full potential during the busiest shopping period of the year, Yoto hosted a range of activates to entertain children from face paintings, drawing and live music.

In a Snapshot:

Children’s audio brand took over Residency from Black Friday up until Christmas Eve.
Showcasing their hero product, Residency was transformed into a brand activation meets pop-up shop.
Capitalising on the local footfall, Yoto hosted a series of events to engage children in the store.