LSA by Residency

Case Study

11 Mar

Experiential Pop-Up for Online Retailer, LSA International – September 2021

Leading glassware brand LSA International partnered with Residency to open its first temporary shop, inviting customers to experience a curation of its best-selling collections during peak Christmas season. Styled by LSA’s Creative Director, Monika Lubkowska-Jonas, LSA by Residency presented more than 280 pieces for table, bar and decoration, all within an innovative and sustainable setting.

Set under the theme of ‘A Journey Through A Winter’s Day,’ LSA by Residency was a conceptual store that blended the physical and digital retail experience – using the full range of our state-of-the-art projectors, digital screens and reusable fixtures and fittings.

The central display, which was dressed in a curated mix of LSA International products, depicted beautifully set tables styled for breakfast, lunch, dinner and after-dinner drinks. The space was further activated through carefully considered collaborations including timeless furniture brand Ercol, Islington-based florist Gail Smith, and modern cutlery designer, David Mellor.

“Our intention for LSA is to create useful, relevant products which endure in quality and style, making the environment a little better – for our customers and for the planet. Working with Residency allows us to partake in physical retailing, whilst avoiding

the production of waste incurred by the traditional pop-up shop model.” – Mark Jonas, Executive Director of LSA International.

In a Snapshot:

Luxury, conscious online retailer created an experiential pop-up shop with minimal waste to maximise Christmas sales.
Aim was to ‘host’ their customers in a considered environment and show the values of the brand through bespoke activation.
Maximising our multipurpose space, LSA also shot their catalogue photography, as well as two content-led videos which ran across their website and social media